1. What differences do you notice between Domino and Universal in terms of artists and genres?
The artists found in domino are more local and unknown, compared to Universal artists that are more commercial and appeal to a wider audience. The genre of Universal artists is a variety of different genres, which make every potential audience attracted.
2. a) How would you describe Domino’s target audience(s)?
The target audience of Domino's are people who enjoy listening to music and listening to the various artists signed to the record lebel. Each artist has a separate target audience, for example Junior Boys appeal to mainly disco and electric pop. However recently, in order to become more well known, they have made music, that appeals to the UK Garage and RnB.
b) How does the label address and appeal to its audience?
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