Case Studies

Justin Bieber - UMG

National Tour dates

The world tour - 10/11

Justin Bieber  targets teenagers aged 13-16.
His music attracts mostly girls because of the fast tempo beats
and cheerful lyrics. He attracts audiences from all over the world and has a mass appeal, his target audience are dubbed as having 'Bieber Fever'

Justin was founded through the internet website YouTube. He posted videos online and slowly more and more people reconigsed him. Justin Bieber uses social networking sites such as facebook and twitter.